Welcome to GUD Holdings Portal for Whistle Blowing Services

This portal is for Internal Staff and External Organisation contact points for reporting incidents and items regarding Probity for Directors, Administrators, Managers and Staff under the Australian Laws and Legisation.


Have a question about GUD or one of our services? Here is how you can get in touch with us.


Telephone: 1800 730 073

Email: [email protected]

Hours: M-F: 8am – 5pm

ABOUT GUD Holdings

GUD Holdings Limited comprises a number of dynamic product companies based in Australia and New Zealand. Through these businesses, GUD is the owner of one of the Asia-Pacific region’s premier brand portfolios. Most of GUD’s brands are market leaders in their individual product categories and industries.

In addition to brand management, GUD’s principal skills are in the disciplines of product design and development, offshore sourcing and supply chain management. The Group greatly values new product development and innovation, believing that these capabilities are fundamental to generating long-term, above average financial returns.

The Company’s primary objectives are to produce long-term shareholder returns above the cost of capital and to maximise the value of its brand portfolio for the benefit of shareholders.